Pinch me moment incoming…

The challenge: Draft 12 Q&A questions to get multi-platinum artist and Gen Z fashion muse PinkPantheress talking about fashion, identity and confidence while highlighting Zalando’s new ‘Boards’ feature. It was also important to position Zalando as the fashion platform that’s clued up on the hottest runway and cultural trends. But how do I draw authentic answers out of PinkPantheress that cover all these bases and promote the campaign?

The approach: First, I mapped out four different categories to guide my questions: (1) Personal style and inspiration, (2) Confidence and self-expression, (3) ‘Boards’ and the AW25 campaign, and (4) Key fashion moments. From there, I did a deep dive into her background, on-and-off stage style, music, recent awards and buzziest fashion moments. I then crafted conversational questions under each category to encourage PinkPantheress to share relatable answers that circled back to the key themes of the campaign.

The result: PinkPantheress shared authentic, quotable responses that wholeheartedly echoed the themes of the campaign. The interview was published exclusively in Enfnts Terribles, a cult online fashion, music and lifestyle magazine – launching as part of the wider AW25 campaign that generated coverage across tier-1 fashion and marketing publications including The Drum, Fashion Network UK, and Media Marketing.

Read the full interview here!