Hi, there! I’m Mia 👋. A copywriter and creative with 8+ years’ experience working for brands including household names like Smirnoff, Johnnie Walker and Zalando.
I write with heart, humanity and (when the time’s right) humour – always with your unique brand voice at the core.
Let’s make you impossible to ignore.
Some things I’ve helped clients achieve:
Vogue coverage – including a full article on the industry report I wrote, edited and packed with quotable, headline-grabbing copy.
Record-breaking engagement – we're talking 5,382 sign-ups and 1,000+ live questions for a single virtual class via an email campaign and masterclass script that had the chat pinging off every 10 seconds.
40% open rates – busting the 15-25% benchmark for my client's industry with subject lines and newsletter content their audience makes time to read.
1.7+ million views and 18,000+ likes on Instagram – with a punchy script and sharp creative direction for a branded influencer social campaign.
Shiny new industry awards – ready to show off in my client's trophy cabinet, with story-led award submissions that took home the prize.
Fancy some of that for your brand?
Here’s what I offer ➪
Services
Brand & messaging strategy
I’ll help you get clear on exactly what your brand stands for – and how it should sound. We’ll work together to banish that brand identity crisis and discover your true voice. The result? Campaigns that sing from the same hymn sheet and land with your audience on a whole different level.
Brand strategy services I offer include:
• Tone of voice guidelines
• Messaging frameworks
• Brand guidelines
• Storytelling foundations (manifestos, origin story, etc.)
Content creation
If it’s content creation you need, you’re in safe hands. Whether it’s writing high-stakes social scripts for celebrities with millions of fans, or drafting emails your customers can’t help but click on, let me turn your brief into content that captures attention and doesn’t let go.
Types of content I create include:
• Scripts • Web copy • UX app copy
• Emails • Social posts
• Ghostwriting
PR & communications writing
Want sharp, engaging copy that cuts through and gets people talking about your brand? I can help you share the stories, brand news and insights that the media (and consumers) really want to know. Goodbye forgettable PR campaigns. Hello press-worthy storytelling that puts your brand front of mind.
PR and comms services I cover include:
• Key messaging • Industry reports
• Interviews and Q&As • Op-eds
• Advertorials • PR mailers
• Press releases • Award submissions
See it in action ➪
Needed copy like… yesterday?